Helping companies build remarkable brands, one insight at a time.
Our Brand Consulting services at a glance…
Brand Insights Management
Innovation and Design Planning
Customer Engagement Strategies
Brand Performance Reviews
Brand Culture Assessments
Operational Best Practices
Internal Branding Initiatives
Product Lifecycle Planning
Building strong brands is about much more than Marketing:
Brands are about purpose, about passion, about values and lifestyles. Brands create and affect culture. Brands inspire movements, embrace lifestyles and in the best of cases serve as the glue that binds and gives communities purpose. Brands create connections between passionate users around the globe: From the automotive world to the fashion world, from the beverage world to the music world, from the world of athletes to the world of gamers, brands matter. Brands give products a valuable and concrete identity. Brands give us something to attach ourselves to, share, and give our passions
Look around. What do you see? Brands everywhere, right? To some extent, yes… But beyond the logos and the marketing and the advertisements, what you are really seeing are people making choices, people choosing to align themselves, their values,
their beliefs, their passions – their own image – with certain brands rather than others.
The key point that many companies often lose track of is the fact that brands, whenmanaged properly form deep emotional connections with people. User. Customers.
Brands differentiate one product from another based on a broad range of values. Brands carry with them a specific reputation, set of expectations and elements of self validation.
Brands ultimately inspire purchase decisions and drive customer loyalty. When managed properly, that is.
And as luck would have it, the part art, part science discipline of building strong brands is
Precisely what we do.
We help organisations build strong brands by working with all of the elements of a
brand, not just logos, communications and marketing. This is what sets us apart from
most “branding” boutiques, studios and consultancies: We understand that building
brands from the ground up – and often times helping clients rebuild brands – is much
more complex than just slapping a shiny new coat of paint on a rusty hull.
Ultimately, strong brands aren’t just pretty and cool. Brands have heart. Brands have
purpose. Brands have meaning. Brands stand for something, which is why they tend to
generate loyal followings and strong word-of-mouth movements. The strongest brands
fare better than their competitors during economic downturns and usually recover well
ahead of the curve. A business without a strong, remarkable, respected brand doesn’t
stand a chance in today’s economy (or tomorrow’s). That’s why we’re here: We are here to
help organisations bring clarity – internally and externally – to their unique purpose,
vision, designs, communications, and overall objectives.
Many of the elements of effective branding we help our clients with have little to do
with pretty logos and clever tag lines (though we do our fair share of that too):
Purpose: A company without purpose cannot build a brand. Period. We help companies
redefine their purpose as a first step to mapping brand-specific goals and objectives. Think of it as strategic planning on some
Design: Companies that ignore the role that design and user experience play in their
success typically find their “brands” stalling. We help companies rebuild innovative
thinking, design and user experience practices into their model.
Vision: Companies and brands without a very specific vision for where they want to be in
a year, three years, ten years can’t ever get there. (There is a difference between vision
an direction.) We help companies get beyond numbers and actually apply their financial
objectives to their brand strategy to promote… well, growth.
Insights: We help companies gain insights into their markets in a variety of ways –
depending on their needs. From metrics and social mention to identifying changing
customer needs and shifting cultural trends, we give our clients relevant, actionable
intelligence and insights to help them plan their next evolution.
Evangelism: Brands without evangelists are essentially just companies with logos
spending too much money on marketing. (Hint: A logo doesn’t make a brand.) We help
companies understand how to gain, identify and engage with their evangelists, then
empower them to spread the good word about their brands.
Communications: Much of what we help clients with involves outbound communications,
but don’t forget the feedback side of Brand communications. We help companies learn
how to listen, how to engage in positive dialogue, and how to create lasting relationships
with their customers as well as convey the proper message across many tools..
Marketing: More often than not, marketing – even when conscious of the “message” and
“value proposition” of a brand falls short of delivering all that it promises. We assist
marketing departments, PR firms, ad agencies and digital designers in creating more
effective campaigns and movements for our clients.
If your company is looking for advice or assistance with Brand Strategy, Development
or Insights, shoot us an email or give us a call. We will be happy to help you make
sense of it all and see if we can help you.